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Icelandic natural fish


Given Iceland’s leading position as fresh fish exporter, we would like to draw attention to the following statement issued by the seafood company G.Run:

Statement regarding the use of additives

“In order to preserve the natural qualities of G.RUN products, the company’s Board of Directors has decided that none of the firm’s products shall contain any supplementary additives. This decision applies to every additive, including those specified as such in the Regulation on Food Additives, No. 285/2002, and in Appendix II to this Regulation. Additives are substances put into foodstuffs for the purpose of affecting their storage life, colour, odour, taste or other properties, such as preservatives, binding agents and/or bulking agents.

G.RUN engages in fishing and fish processing. While this mostly involves making frozen fish products, the company also exports fresh fish, taken mostly from its own catches.

The G.RUN Board of Directors guarantees that no additives have been put into any products prepared and sold by the firm.  To ensure the enforcement of this decision, operational guidelines have been developed for the purchasing as well as processing of our products. These operational guidelines have been incorporated into our quality manual, and their enforcement is ensured by on-site quality control wherever these guidelines apply. Anyone interested may obtain further information from the company’s general manager, who will be happy to explain in more detail how the relevant procedures are organised and carried out. You can also read more about G.RUN quality management here.

In connection with the above, G.RUN has had a packaging label designed which signifies that the product is natural, is caught from wild stocks and does not contain any supplementary additives.”

Statement regarding the use of additives (PDF)

Personal experience

“Fish has been a part of my diet since I can remember. Last few years, however, the fish – especially haddock – ceased to be as filling as before. After an entire plate containing fish and potatoes, it took about 30 minutes for a starving sensation to set in. It also tasted less. This has caused me to avoid fish since buying it is pointless. Now I have confirmation that the Icelandic fish, at least the one sold domestically, is injected with water. The way to find whether excessive water is present in fish fillets is to place them on a frying pan and havent them simmer for a while. If the frying pan fills with water, you know what’s going on (and also know that you paid for that water at fish market price which is high). This is consumer fraud. I hope this practice will be outlawed in Iceland before the country destroys its fish markets completely. I am delighted with G.Run coming forward with this statement and hope that others will adopt the same quality measures before Iceland’s reputation for quality seafood is completely ruined.” Snorri H. Gudmundsson, IceStat

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