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Iceland tourism October 2010


If the chart to the right shows a different end date from this report header, the chart is missing or you get a file not found message, a more recent update is available.

In October 2010, the total number of overnight stays in hotels was 101,900, while at the same time in 2009 it was 106,400. The total number of overnight stays decreased in the Capital region by 10%, but increased in all other regions. Overnight stays in the North region increased by 35%, in the Southwest region by 28% and in the East region by 16%. In the West region and the Westfjords overnight stays increased by 15% and in the South region overnight stays increased by 3% compared to October 2009.

The number of overnight stays among foreigners decreased by 9%, while there was an increase in overnight stays of Icelanders by 11% compared to the same period last year. For the first ten months of 2010 the number of overnight stays was 1,164,500 which was a decrease by 3% between years. The number of overnight stays of foreigners decreased by 3%, while the number of overnight stays of Icelanders decreased by 4%.” Statistics Iceland

Chart 1: The arrivals to overnights ratio stands at 45.4% which is less that prior month but higher than same month last year. Foreign arrivals to total measures 62.6% and foreign overnights to total 77.6%. Both are lower than prior month and same month last year.

Chart 2: Change from prior month of current month compared to prior month and same month prior year.

Chart 3: 12-month average volume current month compared to prior month and same month prior year.

Chart 4: Actual arrivals and overnights against changes to same month prior year.

Chart 5: Comparison of domestic, European, non-Euroepan and Foreign overnight stays for current month, prior month, and same month prior year.

Chart 6: Pie chart of the weight of select countries to overnights total.

Share of foreign tourist overnights

This chart shows changes in foreign tourist overnights based on 12-month country-weighted moving averages. This can be used to measure the effectiveness of marketing activities directed toward attracting foreign tourists to Iceland.

The change in the 12-month rate compared to same month prior year measures +0.9% for Denmark, -18.4% for Sweden, -1.9% for Norway, -9.7% for the UK and +23.1% for Germany. Total change (the sum of the change rate divided by total countries) measures -3.9%.

Here it is proper to point out a peculiar phenomenon. May – December 2005, overall 12-month change in foreign tourist overnights is negative. The same takes place July 2007 – May 2008 and October 2009 – April 2010.

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